One of the biggest challenges many new coaches face when starting out their coaching practice is actually asking for the sale. Many new coaches expect (or hope) that their audience will read their content and connect the dots for themselves that the coach has a service to offer and reach out. Sadly, that’s just not the case. If you don’t ask for it, your sales will be inconsistent at best and non-existent at worst.
You must clearly and frequently ask for the sale in your content and in conversation with potential clients.
Now, this freaks a lot of coaches out and they start saying things like:
- I don’t want to be seen as salesly
- I’m here for the love not money
- If people like my content they’ll reach out
- I’m not good at asking for what I want
- It’s not spiritual or polite to ask for the sale
- I don’t like talking about money
- I just want to help people
- I don’t feel comfortable putting a price on my services
- The work is a reward in itself
Do you think any of these? Is there something else that runs through your mind when you think about asking for a sale? The thing is, you can’t run a sustainable business and help people in the long term if you’re not asking for and making sales.
No sales = no business
No business = no helping people
You need to shift your mindset. You must see that if you are to help people positively change their lives, than you must be compensated for that, otherwise you won’t be able to help people for long. Coaches who run their businesses based on love quickly fund out they can’t run their business if they’re struggling to pay bills and put food on the table.
The money blocks you have are simply thoughts that YOU have come to believe. They’re not true and they’re certainly not helpful if you want to run a coaching business.
How to change your money story
So how do you change your money story? You need to start getting comfortable with the fact that you are in business. Businesses need income to be sustainable, otherwise they are a hobby – and there’s nothing wrong with having a hobby – except that you’ll need to find another source of income to actually live off!
Do you want your coaching practice to be your business or your hobby?
Assuming you want it to be your business, it’s time to start rewriting your money stories and creating a new money mindset. One of the simplest ways to do this is to start practicing, repeating and thinking new more supportive money beliefs.
These new beliefs may be something like:
- It’s more than ok for me to help people and make money in my business
- Making money is a reward for the value I provide
- It is safe for me to ask for and have money
- I deserve to be compensated for my work
- I can love what I do and be paid to do it
This is a process of rewriting your limiting beliefs (which I’ve written a whole post on here) with regards to your money story. At it’s simplest the process is:
Catch yourself in the act of your old unhelpful money thoughts.
Question whether these are helping you to grow your business and make the impact and income you want
Reframe into one of the more supportive money beliefs and repeat.
Without doubt if you are not asking for sales regularly but are providing frequent valuable content, it’s likely that your money mindset is blocking you from making sales. Nail the mindset and you can quickly move to nailing the sales.
Do you need help with your money mindset and making sales in your coaching business? Why not book a discover call here and let’s chat about how working together can support you to grow your business. Click here to book a call now.