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Let’s talk about Instagram Reels for a minute.

Have you created your first Reel yet?

Last week I challenged myself to creating 1 Reel every day of the week. Why? Well, they’re being heavily utilised on Insta at the moment and seemingly prioritised by the IG algorithm, making them a great way to increase your visibility and get seen by people who aren’t currently following you through the explore feature.

I was curious to give them a go and experiment with sharing reels in my feed so I could peer into the data and see whether they’re worth the effort. Turns out, they are.

Here’s what happened in my stats after 5 reels in a week:

  • Accounts reached: up 132.2% versus the previous week (that means I got seen by more than double the amount of people than the previous week)
  • Impressions up 70%
  • Profile Visits up 5.7%
  • Website taps up a whopping 50%

What this means?

A reel a day meant I got seen by more people, got discovered by new people and had more people clicking through to my website, booking calls and joining my list. All pretty cool from a 15 second video, right?

Instagram is absolutely prioritising ‘reels’ at the moment, so it’s a great time to experiment, have some fun and know that it does correlate with the metrics that matter like enquiries, website clicks and email list growth.

If you’re ready to get more eyes on your content, DM me on Instagram and tell me how many times you commit to posting on Reels this week.

To give you some inspiration to get started here is one of the most popular Reels I created last week. Enjoy!

Watch the Reel here so you can try it out as well!

And if you want to see more Reels like the ones I shared above, head over to Instagram and give me a follow @laurajohagan.


Are you ready to create consistent content with ease in your business?

Introducing ‘Craft Content with Ease’ the course

One of the common challenges early on in most Coaches and Consultants business journey is content creation. We know to create an online business visibility and building relationships is key and the absolute best way to do this is through content marketing. If you are ready to create consistent, conversion based content, this course is for you.

Craft Content with Ease is the course where you will learn how to create cohesive, credibility-building and conversion-based content and good news! In this course you will also learn how to create your content in one sitting a week so that you have more time for connecting, having sales conversations, working with clients and having a life! All the while showcasing your depth, providing value to your audience while growing that all important know, like, trust all before they’ve even had a conversation with you.

You ready to do this?

To read all the info and sign up to get module 1 delivered to you immediately, hit the link.