This episode answer one common question in 15 minutes or less. Short, sharp, and focused on one thing that can genuinely shift how you think or what you do next.

I often hear clients say something along the lines of:

“Setting aside 1% or 3% or even 5% profit feels so small. Is it even worth it?”

And I completely get that.

Because when I first implemented Profit First years ago, I felt exactly the same way.

So if you’ve ever felt that way, you’re not wrong for thinking it.

But even though the number felt small, something important had already started to shift.

This episode unpacks why those “small” percentages matter more than you think. Why setting aside profit, even when it feels insignificant, is the foundation for bigger change. And why this isn’t really about the dollar amount at the start, but about building a system that puts you back in control.

Press play for a short, honest conversation that might completely change how you think about profit.