Client Results
"From Chaos to Control while increasing profit and perfomance"
When I first reached out to Laura, I was living in what felt like financial chaos. My business had grown rapidly, but with that came massive expenses and increasing debt. I felt out of control—like I was living a lie. On the surface, it looked like I was running a successful salon, but inside, I was overwhelmed, stressed, and unsure how to manage it all.
My goal was simple but felt unattainable: to take control of my finances, know exactly what was coming in and going out and create a plan to tackle my debt. I needed clarity and a path forward.
Working with Laura was truly life-changing. I absolutely adore her energy and she is so easy to talk to. She helped me take the emotion out of decision-making and backed everything with logic and strategy. She has been my guardian angel.
Her program was exactly what I needed—structured, organized, and incredibly efficient. The most valuable part of working together was Laura’s “done-for-you” approach. She didn’t just guide me; she got into the trenches with me, digging deep into my numbers and showing me exactly where to focus. It means she really understands my business from the inside not just as an outsider and I believe this is what has led to the massive achievements we have made.
We have achieved so much! I uncovered unnecessary expenses I didn’t even realise were draining my business. I’ve built healthy habits around weekly financial allocations, we have a clear plan to pay off the business debt faster than I could have imagined. I have so much clarity. I’m now able to pay my tax bills on time each month and the money is already there, as well and the same is true for the purchase of materials in my wholesale business and where money goes and needs to be. Last quarter, I had the biggest quarter of my whole business, making the most profit I have ever (even while renovating another salon).
For the first time, I feel proud of my achievements rather than weighed down by financial shame.
Laura’s support went beyond numbers—she helped me transform my mindset. I now prioritize myself and my well-being alongside the business performance. Instead of dreading my finances, I feel excited about the future. My decision-making is data-driven rather than emotional, and I finally feel in control.
~ Anonymous, Salon Owner and Wholesale Hair Supplies
“We’ve moved from gut instinct to confident, strategic growth.”
When we first connected with Laura, we’d taken our business as far as we could with past experience and common sense but we knew we needed more. We were looking for support to implement better business processes, increase profitability, and get serious about setting Soda the Salon up for long-term success.
Our main goal was to better manage our cash flow and identify the areas that needed improvement. We didn’t just want to grow; we wanted to grow strategically, with structure and sustainability.
What we appreciated most about working with Laura was her deep industry knowledge, her common sense and the fact that she became a trusted voice of reason for us. She supported us through some tough times and helped us understand our business from the inside out.
The program itself was structured in a way that really worked for us. It is supportive, well-paced, and tailored to what we needed. It wasn’t just theory; it was practical, relevant and delivered in a way that made it easy to implement real change.
In our time working together, we:
- Gained a deeper understanding of our business performance
- Reduced unnecessary expenses
- Implemented effective cash flow strategies
- Restructured our pricing
- Created better staff incentives and remuneration plans
One of the biggest wins has been learning how to consistently take profits from the business while still drawing a stable wage each week. The business is simply easier to manage now. We feel more in control, more confident and far more equipped to make the right decisions day-to-day.
It’s hard to overstate the impact of those changes. Yes, there have been tangible results like better profitability, consistent cash flow, pricing improvements and business growth, but the real transformation has been internal. We now have a clearer understanding of how our business functions, how to assess profitabilit, and how to lead our team and the business with confidence.
Laura has been an invaluable resource. Her business acumen, calm and logical approach and in-depth knowledge of the industry gave us the clarity and support we needed to move forward with confidence. We’re not just reacting anymore, we’re planning, building and growing.
~ Cian & Adam, Soda The Salon
"It's given me clarity, less stress and security for the future"
– Kate Taylor, Hairdresser and Salon Owner, Studio Sunday
"The tools that you have been incredible to provide more clarity"
– Jane Rushton, Owner International Netball Festival
“I Didn’t Want Just a Job — I Wanted to Build an Empire.”
When I first connected with Laura, I had no real cash flow process. I was operating from one bank account and honestly had no idea where my money was going on a day-to-day basis. I wanted to start paying myself more, but I also knew I needed support in understanding whether my pricing was actually profitable and guidance to adjust it if it wasn’t.
Working with Laura was outstanding. She was so responsive. She’s always available in our chat, quick to provide Loom videos or jump on a virtual call if needed. I never felt alone or stuck. She didn’t just answer questions she was there and made sure she understood exactly what I was asking and took the time to explain things so that I truly understood.
The structure of the program worked perfectly for me. Having our 1:1 sessions locked in, plus ongoing chat support and the flexibility of ad hoc calls, gave me peace of mind. I always knew help was just a message away.
Over the course of our time together, I achieved so much. I implemented the Profit First system into my business, reviewed and reduced my 2024 expenses (including things like downgrading my phone plan and reviewing my insurance), and thoroughly reviewed all of my pricing to understand how profitable each service was.
Some big tangible wins?
- I hired a new staff member—with full confidence because I finally knew my numbers.
- I increased my own wage by $500–$600 per week (before tax).
- I raised some of my prices, and plan on doing more.
- And one of the most special milestones; I took a spontaneous trip with my family, paid for through my profit account. That’s something I would never have done before, as I didnt understand the status of my money.
The biggest change has been clarity and confidence. I now know exactly where my money is going and how much profit I’m making. I’ve stopped guessing, and I’ve started leading my business with data and intention. I have money set aside for BAS and tax. I finally feel like I have evidence of how my business is performing which makes decision-making so much easier.
To put it simply: I no longer feel like I’ve created just a job for myself. I feel like I’m building something bigger.
This work is essential for any business owner who feels unsure about their finances. If you’re not confident about spending money, or you stress about your BAS bill, that’s a red flag. I used to think my business was doing okay but I wanted more than okay. I wanted to benefit from the energy and time I pour into this every day. I wanted to rise beyond the day-to-day grind. I wanted to build an empire.
And now, thanks to Laura, I finally feel like I’m on that path.
~ Shanai Cramer, Registered Nurse and Owner – Your Aesthetic Pty Ltd
"I feel less stressed and more confident."
When I first connected with Laura, I was looking for someone to help me make changes in my business to bring in more money. I knew I needed to implement systems and processes, especially around managing my finances, but I wasn’t sure how to make my money work for me.
Working with Laura has been such a positive experience. She’s incredibly knowledgeable, helpful, and has a great sense of humor! She assessed exactly what needed to happen, told it to me straight, and together we worked through her process step-by-step. The structure of her program made everything flow smoothly, and I always felt supported.
In our time together, I’ve implemented the Profit First method and finally know where my money is going. I’ve seen tangible results like a price increase and a better process for allocating money. More importantly, I feel less stressed and more confident in my business and personal life. I now have money where it needs to be for my expenses, and I’m excited about the future.
Working with Laura has been such a great decision, and I’m thrilled with the changes I’ve made. I’m looking forward to continuing this journey and implementing everything I’ve learned.
If I had to sum up my experience working with Laura in three words, they would be: knowledgeable, supportive, and transformative.
~ Jenna, Owner/Operator, Signature Beauty by Jenna
"I'm paying myself a wage and making profit!"
I connected with Laura feeling extremely overwhelmed by my business. I was looking for autonomy, consistency, stability, and balance.
I enjoyed every moment of working with Laura, she embraced the way I viewed the world and how I work. Not once did I feel that I had to hide or squash my belief systems, in fact, she really incorporated them into each of our sessions and the work that we were doing. I felt understood and heard, but I also gained direction and felt extremely supported along the way. Being vulnerable in the beginning was quite a challenge but that’s where the magic happens right? It turned out to be the best investment I ever made.
In my time working with Laura I have achieved consistency in my business. I have shifted my mindset completely from a hobby to a real business. I have financial autonomy and, systems in place. Most importantly I have taken my own power back!
I also started actually paying myself a wage and am making a profit! I’ve raised my treatment prices, I bought a treatment table I wanted for years and I’ve created consistency with my client bookings. Even though there were all these big milestones, the mindset shift though has undoubtedly been the biggest win for me.
Prior to working with Laura, I found myself stressed each week about where the money was coming from to cover costs. I now feel lighter and I feel free. I don’t have to think about the money side of things, the system that’s been put into place does it for me.
~ Siobhan Johnson, Owner/ Operator – Soleil Holistic Beauty
"I achieved every goal I set"
Before working with Laura, I was stuck in a vicious cycle – always trying to catch up with bills and struggling to pay myself more, even after five years in business.
I wanted to break that cycle, understand what it really costs to run my business, adjust my prices and start contributing to super. Putting the cashflow process in place and raising my prices changed everything. Now, I do my cashflow weekly, my owner’s pay account has a healthy buffer, and my profit account is growing. I’m also paying myself super and have achieved every goal I set during our time together.
The biggest shift? I no longer feel resentful because my prices now reflect the time and effort I put in. I could be completely honest in every session with Laura – no judgment, just support.
Three words to describe working with Laura: knowledgeable, committed, understanding.
~ Kristie, Owner Meche Hair Salon
"I increased my wage by $600 per week"
When Laura and I first connected I didn’t have a clear understanding of the money moving around my business. I wasn’t sure what exactly it needed to cover and what was mine to keep. I wanted to pay myself more but wasn’t clear if that was possible and how to do it.
I’ve learned how to manage cashflow, delegate money appropriately to every pay of my business, and have a clearer vision of where I want to go next.
In our time working together I was able to increase my wage by about $600 per week and start contributing to superannuation. I also implemented a price rise on my services and the salon rental chairs. Laura gave me practical tools to help manage money in my business and supported me massively with mindset which is exactly what I needed.
I now feel clear and at peace with my business and confident in the decisions I am making. If I were to describe my experience working with Laura in her program in 3 words they would be clear, motivating, and supportive.
~ India, Salon Owner, Playa Salon
"I knew this time it had to be different"
I joined the 8-week program with Laura because I knew this time had to be different. Years ago, I had my own beauty business, but without the right systems and support in place, things didn’t work out as I had hoped. I stepped away to focus on raising my family but deep down, I always knew I’d return when the time was right. That time is now.
As I prepare to open the doors to my new holistic wellness business, I wanted to do it properly. With strong foundations, clarity around my numbers and systems that would support both my business and my wellbeing. I’d been following Laura for a while and something just clicked. I reached out and the rest is history!
During our time working together, I’ve completely shifted how I approach my business. I’ve implemented the Profit First system, learned how to structure my finances, and gained confidence in planning for profit – not just survival. Laura’s guidance has helped me feel empowered, focused, and ready to lead my business with intention and purpose.
To anyone thinking about working with Laura; do it. Whether you’re just starting out or returning after time away, this work will transform how you show up in your business. Laura doesn’t just teach systems; she helps you believe in what’s possible for you.
This experience has been so much more than business strategy; it’s been a return to myself. And I’m beyond grateful to have had Laura walking alongside me for this next chapter.”
~ Kylie Maree, Owner Inner Radiance Collective
"I feel so powerful in my business now"
When Laura’s Profit and Growth program first popped up, it was like the universe had heard my thoughts!! (Or was it Alexa or Siri??) Originally, I just intended to do the one-month option, but the program was transformative right from the off, so I enthusiastically signed up for the 4 months. Brilliant decision!!
I have a clear understanding of my business finances: what is coming in, what’s going out, and how much I can (and should!) be paying myself. What was murky and somewhat an after-thought has become crystal clear. I feel so powerful in my business now!! I have real data on which to make decisions. I just hired a second assistant because I know the business needs and can afford it, based on the Profit First analysis. How awesome is that?
Not only do I know where the business is financially, but I am actually excited about being the CFO !!! Now I have the clarity and knowledge to really run my business like a business, and to act in its financial best interests. Brilliant!!
4 years ago, Laura helped me become the CEO of my fledgling business. Now she’s helped me become the CFO as well. I am so incredibly glad to have worked with her both times. The clarity, focus, motivation, and future planning I have gained from working with her is priceless!!
~ Julia Harig, Leadership Coach
Hear from Mike Michalowicz the author of Profit First
Stories, results, love notes and testimonials from my incredible clients:
“Working with Laura has been the best investment ever for myself and my business!"
I’ve worked with Laura for almost four years now. She’s a brilliant strategist and truly understands the intricacies of business. She’s always got a different perspective and can quickly bring clarity to any situation.
I also worked with Laura to implement profit first in my business. Which has been a game-changer for my future growth!
– Tori Kopke, The Rural Business Coach
"More clients, more enquiries, more revenue, more ease and flow and permission to work in a way that feels good"
When I connected with Laura I felt like I’d ‘lost my mojo’ and was doubting my offers. I wanted consistent income that left me feeling abundant and calm and clarity on a strategy that was effective for me as an individual.
I now have more clients, more inquiries, more revenue, more ease and flow, and permission to work in a way that feels good while prioritizing what I want and parking the ‘shoulds’. I feel clear and calm in my mind, in my direction and strategy.
What I loved about working with Laura was the accountability, straight-talking manner, focus on objective information for decision-making rather than emotion and the reminder of what I’d said was important to me – and using that as my guiding light. Laura is lovely, supportive, kind, and understanding while also being smart, astute, professional, to the point, focused, and efficient with our time and discussions on each call. If I were to put my coaching experience into three words they would be strategic, focused, and effective
"If I was to describe my coaching experience in 3 words they would be; Transformational. Pivotal. Next Level"
While working with Laura I gained more 1-on-1 clients, I shifted my business model and I launched my group program for the third time. This resulted in a $25k launch and I’m just $ 18k away from my first $200K year.
Laura was able to pull out the root cause behind the muddy thoughts I would have and I was able to be honest about how I was really feeling in my business. Not once did I ever feel an ounce of judgment. Laura was able to hold space for me and every emotion that I was experiencing.
I’m more confident in my business. Creating sales feels easier and I have a different energy around my entire business. I feel more like myself than I ever have.
If I was to describe my coaching experience in 3 words they would be; Transformative. Pivotal. Next level.
Are you ready to transform the profit and performance of your Salon or Clinic?
Salon In Control is a dedicated program designed to take you there.
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